Media Buyer

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Media Buyer

Apply for this role

The Media Buyer (MB) is responsible for the development and management of strategic media plans across online and offline media for clients. This work may be supervised by a Media Planner, or based on client size, the MB will assume the Media Planner role with supervision from the VP or Associate VP of Media.

The MB is also responsible for the research, measurement and negotiation of assigned media plans. The Media Buyer will also be responsible for executing media buys, monitoring media buys and making optimization recommendations as appropriate. The Media Buyer will be tasked with bringing creative media solutions to client initiatives working in conjunction with media, Search, Client Engagement, Public Relations, Content Marketing and Creative team members.

Essential Duties and Responsibilities as Media Buyer

  • Develop media plans through research and recommendations
  • Execute traditional, digital display and social media campaigns
  • Coordinate media billings
  • Provide optimization support for digital programs
  • Gather, organize and present competitive research and spending data
  • Work hand in hand with the Client Engagement and PR/Content teams
  • Maintain effective relationships with both internal and client teams
  • Analyze opportunities and make sound recommendations
  • Ensure accuracy of media buys
  • Build strong, positive relationships with media reps

Additional Responsibilities

  • Keep up with the latest trends in advertising, home industry and other client-related industries
  • Attend and participate actively in relevant team, agency and client meetings
  • Be an active participant in idea generation, brainstorming and creative thinking
  • Grow knowledge of media strategies and ad networks
  • Be a positive, motivating member of the team
  • Bring new ideas to the team and champion the use of paid opportunities to reach audiences

Communication Skills

  • Communicate in a clear, coherent and professional manner
  • Conduct clear and candid communication with team members and clients
  • Listen well and solve problems to achieve the most effective outcome for the client, team and agency
  • Develop strong relationships across the agency
  • Represent the team and Wray Ward in a positive manner in all endeavors

Leadership Responsibilities

  • Work to train and monitor work of Media Coordinator(s) on your assigned accounts
  • Be accountable for delivering high-quality work on time and on budget
  • Be a team player, inspiring trust and teamwork among the team and throughout the agency
  • Demonstrate a passion for always doing the best work
  • Collaborate among multiple departments effectively and efficiently
  • Conduct business with a conscientious, straightforward and dedicated work ethic
  • Respect all equally — internally and externally
  • Passionately uphold the agency brand, culture and values

Qualifications

  • 2+ years’ previous experience as a media buyer, agency experience preferred
  • Strong organizational skills to effectively manage multiple projects at a time
  • Knowledge of the media landscape — with a special focus on digital
  • Excellent interpersonal skills, demonstrating energy and passion for the work
  • Effective problem-solver and generator of innovative solutions
  • Focused on delivering great work, no matter project size or complexity
  • Well versed in applicable software and technology platforms
  • Proficient in Microsoft Office applications

This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are a key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Key Agency attitudes are: