Today, successful big-box retailers are implementing strategic omni-channel marketing efforts to interact with potential customers at their convenience.
For Lowe’s Home Improvement and its more than 1,750 stores, the focus is touching consumers throughout their journey — from the earliest inspiration phase through the post-purchase enjoyment phase. At every step along the way, Lowe’s aims to create a seamless customer experience.
We sat down with Scott Ross, senior vice president of omni-channel technology at Lowe’s, to talk about the company’s omni-channel marketing strategy. Watch the video to learn how the home improvement retailer serves customers across channels and generations.
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