How Home and Building Brands Can Reach Boomers

Wray Ward interviewed industry experts on boomers, their impact on the home and building sectors, what they want out of their homes and how to target them.

Boomers account for half of all kitchen and bath renovations. Liza Hausman of Houzz says people between 53 and 71 have high aspirations for the hubs of their home.

In this video, Lesley McCarthy of Builders Design dives into how home and building marketers can target boomers with disposable income.

While millennials now outnumber their older counterparts, boomers still account for one-third of all households. Paul Emrath of the National Association of Home Builders (NAHB) explains the state of boomers and why selling to them without clear strategies and goals might prove difficult.


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*PEW Research Center

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