Wray Ward Work Advances to National AAAwards

  • Date:

    April 19, 2018

Wray Ward Work Advances to National AAAwards

Wray Ward, a full-service inspired marketing communications agency, won three District 3 ADDY Awards and is advancing to the American Advertising Awards (AAAwards) national stage this June in Chicago. The agency’s Sunbrella Marine Book and LEVOLOR television spot each won gold awards, and the agency’s own website redesign won silver. All three will compete against the best of the best in creative work across the country.

“This work shows the breadth of spaces in which brands today can share their stories,” said Jennifer Appleby, president and chief creative officer at Wray Ward, an integrated agency with in-house resources including video production, UX design and a full suite of creative, content marketing and media planning/buying services.

“From the energy of digital to the tactile appeal of print, and a TV spot that is as well-suited to national broadcast as it is to social media, our creative is designed to engage, inspire and perform across all mediums,” Appleby said. “We’re incredibly proud of this work and humbled to be traveling to the national AAAwards stage with our partners at Sunbrella and LEVOLOR.”

For Sunbrella, a performance fabric that has transformed spaces for more than 60 years, Wray Ward developed image-driven campaigns that showcase the fabrics in beautiful settings across all verticals, including marine. The award-winning Sunbrella Marine Book, which took gold at the Charlotte and District 3 AAAwards, is a visual guide to the brand’s essence and the inspiration behind Sunbrella in the marine category.

“The Sunbrella Marine Book helped Sunbrella establish itself in the high-end marine market, which was a new frontier, and positioned the brand for integration on upscale yachts,” said Vivian Mize, vice president and creative director at Wray Ward.

With a rich history and more than a century of trust, LEVOLOR was reintroduced last year as a timeless choice for quality blinds and shades. Video was among the tactics Wray Ward used, including production of a television spot that shows how LEVOLOR is a part of everyday moments.

“From welcoming the sunlight in the mornings to providing privacy at night, LEVOLOR blinds and shades are a trusted part of our days,” Mize said. “Video provided a highly visual way to capture the emotion that comes with everyday moments like waking your child or settling in for a quiet evening.

“While the recognition from the advertising community is important, we’re also thrilled with the reaction from LEVOLOR customers and the team at LEVOLOR — they’re over the moon,” Mize said.  

As part of Wray Ward’s 40th anniversary last year, the agency refreshed its brand identity, including a new website to showcase the better performing work it creates for its clients. The website’s clean lines and responsive design earned recognition in local and regional awards competitions, and the national AAAwards stage in 2018 is an exciting element in the agency’s next chapter of providing innovative, inspired marketing communications solutions.

Starting at the local level, more than 40,000 entries are submitted to American Advertising Federation clubs every year. With District 3 entries from North Carolina, South Carolina and Virginia, only the best advertising campaigns are chosen to move on to the district and national level.