Millennials: Shaping the Housing Market

  • Categories:

    Industry Trends

  • Date:

    April 09, 2017

Millennials: Shaping the Housing Market


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Industry Trends

Pending home sales rose 5.5 percent in February according to the Pending Home Sales Index from the National Association of Realtors®. This could be the result of a variety of factors, one being increasing interest rates and the other being millennials’ entry into the home buying market. While this generation has been slower to buy than their elders, they’re on the rise: in fact, experts predict millennials will form two million households every year and will reach 40 million households by 2025.* 

We interviewed this industry expert to learn more about how 20- to 36-year-olds influence today’s market. Watch below: 

Smart home technology is gaining momentum, but what’s next? In this video, Jill Waage of Better Homes & Gardens tells us how home technology is evolving and how millennials are driving these changes.

Did you know approximately 85 percent of millennials already see owning a home as part of their American dream? Believe it; in this video, Waage explains why. 

Millennials are also impacting multifamily housing.

Britney Gilley of Builders Design shares her insights on how multifamily spaces have changed, and how millennials have changed design. 

Get more home industry insights.

*The State of the Nation’s Housing 2016 via the Joint Center for Housing Studies of Harvard University