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SANUK PARTNERS WITH SUNBRELLA® FABRICS TO CREATE NEW FOOTWEAR LINE

Fashion and Function Intersect in Unique Collaboration

01/11/2012

Sanuk, a division of Deckers Outdoor Corporation (NASDAQGS: DECK), has announced a partnership with Sunbrella® fabrics for a new Sidewalk Surfer™ collection to be available at retail in January 2012 as part of its spring line.

Inspired by the patio furniture in his own backyard, Sanuk's founder Jeff Kelley approached Sunbrella fabrics about collaborating on a project. As a result, Sanuk has created a unique footwear line for men and women featuring fade-proof, water repellent Sunbrella fabrics.  The collaboration includes a small collection of styles, ranging from the popular men's Overboard and Pick Pocket to a completely new women's slip-on silhouette called The Castaway.  Each Sunbrella-Edition Sidewalk Surfer is offered in several colorways, including basic solids and custom, funky, "Sanukified” patterns.

"Being innovative is a way of life at Sanuk, and coming up with new creative profiles and fabrics is something we are dedicated to,” explained Jeff Kelley. "By using Sunbrella fabrics we are able to offer our customers a product that is truly unique and extremely high quality.”

Sunbrella is known for stylish, durable, and easy-care fabrics that are typically seen on boats, indoor and outdoor furniture, awnings and automobile convertible tops. The partnership with Sanuk brings a new and different perspective to the Sunbrella brand, expanding its visibility to an entirely new audience.

"Sanuk is a brand that oozes with personality and we admire the innovative way that they make and market their products across the world,” said Hal Hunnicutt, vice president of marketing for Sunbrella Fabrics. "Sanuk's creative use of nontraditional materials made us think ‘Why not Sunbrella?'”
Sanuk footwear featuring Sunbrella fabrics are currently available on sanuk.com, styles for Fall 2012 will become available later this year.
 
About Sanuk
Twice recognized at the SIMA Image Awards as the 2007 and 2010 Footwear Product of the Year, Sanuk makes creatively inspired and distinctively designed footwear for the global outdoor community.  Taking its name from the Thai word for fun, the brand is best known for its Sidewalk Surfers, often referred to as "Not-A-Shoes”, for their patented sandal construction which allows your feet to bend and flex in natural comfort. Founded by Southern California native and surfer Jeff Kelley, Sanuk sponsors a spectrum of premier athletes, including surfers Donavon Frankenreiter and Dave Rastovich and rock climbers Chris Sharma and Daniel Woods. Sanuk products are now distributed in nearly 70 countries worldwide. Learn more at www.sanuk.com. Smile...Pass It On!

About Sunbrella
Introduced in 1961, Sunbrella revolutionized the way the world thinks about how beautiful fabrics perform. Today, durable, easy-care Sunbrella fabrics are available in thousands of sophisticated styles, patterns and colors for wherever people live, work and play.  On the web at www.sunbrella.com.

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