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Hurst Jaws of Life® Selects Wray Ward for Marketing Communications

05/20/2011

Wray Ward, one of the Southeast's leading independent creative marketing communications firms, has been selected by Hurst Jaws of Life® to provide marketing communications strategy and execution that will help the industry leader in emergency rescue systems communicate the value of its advanced products to the market.  

Hurst Jaws of Life, with headquarters in Shelby, N.C., engineers, manufactures and brings to market rescue systems which have been instrumental in saving thousands of lives. From race track beginnings in 1972 to the rescue teams of today, Hurst Jaws of Life rescue systems travel with more than 35,000 rescue squads, fire and police departments throughout the world.

"Hurst Jaws of Life is a great brand to bring into Wray Ward's portfolio of partners,” said Greg Campana, executive vice president of Wray Ward, which is based in Charlotte, N.C. "As a maker of industry leading products and a brand eponym for the entire rescue tool industry, we embrace the challenge of creatively taking the Jaws of Life message to market in a clear and compelling manner.”

Wray Ward will assist Hurst Jaws of Life with positioning, advertising creative, public relations, sales collateral, trade show materials, and online marketing.

"Wray Ward brings an integrated approach and a creative process based on in-depth research that has built and recharged a number of brands,” said Bruce Johnston, director of marketing and product management for Hurst Jaws of Life. "We look forward to capitalizing on Wray Ward's expertise during a number of initiatives in 2011.”

Hurst Jaws of Life is a division of Hale Products Inc. Hale Products Inc. is a world leading provider of emergency service products in applications such as defense, rescue, firefighting and industry, and is one of the largest manufacturers of products to the emergency services worldwide. Hale Products Inc. is a unit of IDEX Corporation, an applied solutions company. For more information about Hurst Jaws of Life, please visit www.jawsoflife.com.

Wray Ward is one of the largest independent creative marketing communications firms in the Southeast, providing clients with programs that include strategic planning, advertising, public relations, media planning/buying, interactive and direct marketing. Founded in Charlotte in 1977, the firm's clients include Glen Raven and its Sunbrella performance fabrics, Duke Energy, Huber Engineered Woods, the NASCAR Hall of Fame, Springmaid and Wamsutta home fashions, Citizens South Bank, TUUCI, VELUX skylights, American Wholesale Insurance Group, WIX Filters. www.wrayward.com

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