client news

WIX® Filters Sponsors Ray Evernham in Prelude to the Dream

Sponsorship part of Team WIX grassroots racing program

06/08/2010

WIX Filters, a member of the Affinia Group family of brands, will sponsor Ray Evernham's #98 dirt Late Model stock car as he makes his fourth attempt to win the Prelude to the Dream race at Eldora Speedway on June 9.

"WIX is proud to support Ray Evernham in the sixth annual Prelude to the Dream, an event that brings many of the world's best drivers back to stock car racing's humble beginnings,” said Jeff Blocher, brand manager for WIX Filters. "This sponsorship is an exciting way for us to continue to support grassroots racing and carry on the philosophy of our Team WIX program.”

Team WIX supports race teams who compete at hometown race tracks every weekend. Local race teams can join Team WIX by applying for membership at www.teamwix.com. TeamWIX.com is a new website full of information about Team WIX and WIX racing filters. The website is also the only source of information for the WIX Filters 100 Nights of Grassroots Racing, a year-long tribute in partnership with Evernham to the men, women, tracks and towns that make grassroots racing a unique American tradition.

"As a longtime supporter, proponent and partner of WIX Filters, I'm happy to have WIX protecting my engine for the 100 laps of the 2010 Gillette Fusion ProGlide Prelude to the Dream at Eldora Speedway,” said Evernham, the former NASCAR Modified Tour driver, championship-winning crew chief and car owner, and current track owner. "Having WIX under the hood and on the hood gives me two less things to worry about on race day.”

The 2010 Gillette Fusion ProGlide Prelude to the Dream highlights modern-day superstars returning to the roots of car racing by competing on a dirt track in a dirt Late Model stock car. This event provides avid fans with the opportunity to see the origins of the sport and experience racing's biggest names performing beyond their routine element. The drivers do not compete for points and winnings, but for charity, as the 2010 Pay-Per-View proceeds will benefit four children's hospitals: Cincinnati Children's, Levine Children's Hospital, Riley Hospital for Children and St. Jude Children's Research Hospital. The race can be seen live on HBO Pay-Per-View on June 9 at 7 p.m. ET followed by an immediate replay.

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. For more information, visit www.wixfilters.com.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket parts for automotive and heavy-duty vehicles. With approximately $1.8 billion in annual revenue, Affinia has operations in North and South America, Europe, Asia and India. For more information, visit www.affiniagroup.com.

Contacts

Back to News