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Wray Ward Re-brands MHIA’s ProMat with Logo, Web Design

06/01/2010

Wray Ward, one of the Southeast's leading independent creative marketing communications firms, has re-branded ProMat, the international trade show managed by Material Handling Industry of America (MHIA), with a new logo, Web site design, collateral and direct marketing materials.

"ProMat is an exceptional event for MHIA members and show attendees to come together and see what's new in our industry and network with their peers. Wray Ward has created a new look and feel for our brand that reflects the leadership and global reach of our trade show,” said Carol Miller, vice president of marketing and communications for MHIA, the largest non-profit trade association in the U.S. for the material handling and logistics solutions industry.

"Our new Web site and collateral are the first step in helping ProMat exhibitors get organized to connect with their customers at ProMat, and we're excited to welcome registrants with our clean, fresh look and comprehensive communications materials,” she said.

Wray Ward designed the new logo to give a forward-thinking look for ProMat 2011, the organization's biennial trade show.  The direct marketing materials were created to target potential attendees and drive attendance, and the new Web site — www.promatshow.com —  and collateral were designed by Wray Ward to help exhibitors and attendees organize and coordinate efforts for the association's trade show, which attracts tens of thousands of attendees from more than 100 countries.

"We wanted to create a crisp, clean, modern visual to distill what they do into a single mark,” said John Roberts, creative director with Wray Ward, based in Charlotte, N.C.  "We used contemporary typography, colors that were fresh, and the arrows give a global feel even though the containing shape is a box. The look and feel of the logo was applied to the Web site and communications pieces to take the new contemporary look across the brand.”  

Held at Chicago's McCormick Place in March 2011, ProMat's 300,000-square-foot show floor will feature premier manufacturing, warehousing, distribution, assembly, logistics and IT solutions for the supply chain.

MHIA is an international trade association that has represented the material handling and logistics industry since 1945. MHIA members include material handling and logistics equipment and systems manufacturers, integrators, consultants, publishers, and third party logistics providers. Member companies come from all areas of material handling and various parts of the world, making MHIA a strong national and international representative for the material handling and logistics industry. Much of the work of the industry is done within its product-specific Industry Groups. The association sponsors trade events, such as ProMat and NA2010  to showcase the products and services of its member companies and to educate manufacturing, distribution and supply chain professionals on the productivity solutions provided through material handling and logistics.

Wray Ward is one of the largest independent creative marketing communications firms in the Southeast, providing clients with programs that include strategic planning, advertising, public relations, media planning/buying, interactive and direct marketing. Founded in Charlotte in 1977, the firm's clients include Glen Raven and its Sunbrella performance fabrics, Huber Engineered Woods, the NASCAR Hall of Fame, Springmaid and Wamsutta home fashions, Citizens South Bank, TUUCI, VELUX skylights, American Wholesale Insurance Group and WIX Filters. www.wrayward.com

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