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Pinkberry to Open First Carolinas Location in Phillips Place

Pinkberry Begins Swirling Goodness In Charlotte In Mid-July

05/26/2010

Pinkberry, the number one tart frozen yogurt brand, will open its doors in Charlotte, N.C., this summer. The newest Pinkberry location at Phillips Place, scheduled to open in mid-July, marks the arrival of the first Pinkberry in North Carolina.  

Pinkberry is a one-of-a-kind frozen yogurt experience. The addition of Pinkberry will introduce Charlotte to the refreshing flavors and sophisticated style for which the brand is known.  Tim Risser, a Charlotte resident, is the Pinkberry area developer for the Charlotte market.

"The Pinkberry experience is refreshingly different because of the innovative store design, the amazing customer service experience, and the frozen yogurt's distinctive tangy taste with fresh creative topping for the perfect combination of tart and sweet," Risser said. "I'm excited to make Charlotte our first Carolinas location and bring our community the swirly goodness of Pinkberry.”

Pinkberry is premium frozen yogurt made with real non-fat yogurt and nonfat milk that is rBST hormone free.  Pinkberry is made with only the highest quality ingredients and is the perfect balance of tangy and sweet, resulting in a refreshing, clean and craveable taste.   

The new Pinkberry at Phillips Place will be serving Pinkberry's six distinctive flavors: the signature Original flavor, a sweet and tangy yogurt with a refreshing finish; Pomegranate, a bold and tangy flavor made with 100 percent California-grown pure pomegranate juice; Coconut, smooth and subtle, made with real coconut puree for a fresh and cool finish; a rich, indulgent Chocolate; and Mango, a fruity and light flavor made with authentic Alphonso mango puree for a soothing finish; and a Featured Flavor that rotates seasonally.

Customers can personalize every yogurt experience with any combination of delicious toppings.  At Pinkberry, uncompromising quality is paramount and the toppings bar is no exception.  Each topping is selected with the highest quality standards, whether it's Grade-A fresh fruit that is hand cut daily in-store,  all natural honey almond granola, 100 percent pure Pomegranate juice, or rich, premium Belgian chocolate shavings.  Every single item is thoughtfully selected as a unique and delicious complement to the various Pinkberry frozen yogurt flavors.

Pinkberry yogurt, Pinkberry parfaits and Pinkberry smoothies are delicious and refreshing for any meal occasion -- from breakfast to snacking or lunch to dessert, Pinkberry is a satisfying and satiating treat.  Fruit Parfait is layered goodness, custom-built with Pinkberry Original frozen yogurt plus choice of five layers of daily fresh cut fruit & granola.  Customers can also create their own Pinkberry Smoothie by combining any choice of Pinkberry frozen yogurt with a choice of add-ins from our fresh fruit and dry toppings bar.

"The Pinkberry experience is refreshingly different because of the innovative store design, the amazing customer service experience, and the frozen yogurt's distinctive tangy taste with fresh creative toppings for the perfect combination of tart and sweet," Risser said. "I'm excited to make Charlotte our first Carolinas location and bring our community the swirly goodness of Pinkberry.”

Local fans who want up-to-the minute news and discount offers should sign up to be a Pinkberry Groupie at www.pinkberry.com/groupie.  Pinkberry also is on Facebook and at Twitter @pinkberryswirl.

Pinkberry will be holding auditions for team members beginning in June for their July opening.  Interested applicants can check for audition dates and times at  www.currantcapital.com/contactus.htm.


About Pinkberry
Pinkberry reinvented the frozen yogurt category when it launched in West Hollywood, CA, in January 2005. Today it is the most talked about, best tasting, premium frozen yogurt, made with high-quality fresh ingredients. From store design to exceptional customer service to irresistible flavors and toppings, Pinkberry provides a social experience that indulges the senses. Pinkberry�™s distinctive flavors are expertly crafted to complement its daily fresh-cut fruit and premium toppings that offer an irresistibly tangy, incomparably clean and refreshing taste.  Pinkberry is certified by the National Yogurt Association and carries the Live & Active Cultures Seal. Get a taste of Swirly Goodness by visiting www.pinkberry.com.

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