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WIX® Filters Supports Racers in Hit Reality Series PINKS All Out

WIX Sponsors Round of 16 in 2010 PINKS All Out on SPEED

04/12/2010

WIX Filters, a member of the Affinia Group family of brands, has expanded its support for grassroots racing through a new partnership as the title sponsor of the WIX Filters Round of 16 in the popular racing reality series PINKS All Out on SPEED.

"While our support of racing spans every level from dirt tracks to dragways, NASCAR® super speedways and everywhere in between, we would not be the filter company we are today without the drivers, teams and fans who support grassroots, hometown racing,” said Jeff Blocher, brand manager for WIX Filters, the #1 Filter in NASCAR. "WIX's sponsorship of the PINKS All Out Round of 16 supports the drag racers who put their heart, soul and hard earned money into being the best weekend drag racers out there.”

All racers that make it into the WIX Filters Round of 16 receive a WIX Filters gift pack including a WIX shirt, hat, decals and $550 in WIX racing filters. Teams are also eligible to enroll in TEAM WIX, a racing sponsorship program that provides local race teams across America with Team WIX racing gear, decals, and a 20 percent rebate on WIX racing filters.  

"We're excited about bringing WIX on board because PINKS All Out contestants are racing their own cars, that they build and maintain with their own money, and they need the latest technology to give them an edge at the track,” said Rich Christensen, creator and host of PINKS All Out. "The PINKS All Out crew members are long time fans and users of WIX Filters; it's a brand we can personally attest to and stand behind.”

WIX engineers work with hundreds of different racing teams in developing the WIX Racing Filter line and have tested and proven their superiorly crafted materials and designs in thousands of miles of actual race conditions. WIX Racing Oil and Air Filters are designed to cover a full range of racing series, including NASCAR SPRINT® Cup, Nationwide®, Camping World® Truck, USAR and ARCA, as well as dirt track, off-road and drag racing. WIX also offers remote mount oil filter bases and racing fuel filters.

PINKS All Out, currently in its fourth season in 2010, is the #3 rated original program on SPEED. In addition to its broadcast success, PINKS All Out events were viewed live by more than 175,000 attendees during the 2009 season. The first event in 2010 took place on March 6 in Palm Beach, Fla., and the first of this season's 13 episodes airs on July 22 on SPEED.

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. For more information, visit www.wixfilters.com.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket parts for automotive and heavy-duty vehicles. With approximately $1.8 billion in annual revenue, Affinia has operations in North and South America, Europe, Asia and India. For more information, visit www.affiniagroup.com.

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