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Springs Global and Waterworks Bring Luxury Bath to Broader Retail

03/10/2010

Springs Global US, Inc. today announced a licensing partnership with Waterworks Operating Co., LLC, one of the world's premier bath brands. Springs Global will bring the luxury brand to new retail destinations in a multi-channel strategy that significantly expands Waterworks' consumer reach.

Established more than 30 years ago, today Waterworks is known for bringing unrivaled quality, design and luxury to the bath experience. The brand is currently available through wholesale, freestanding retail showrooms, commercial and direct-to-consumer channels. Through design, brand, retail relationships and marketing expertise of home products Springs Global will provide Waterworks with an exciting platform for growth.  

"We know that consumers shop for home through multiple channels — a consumer shopping habit that creates tremendous opportunity for Waterworks to broaden its reach,” said Joe Granger, president for Springs Global's Branded business. "We are looking forward to leveraging our leadership in the branded home fashions category and retail partnerships to take Waterworks to the next level in awareness and sales.”

The partnership agreement for Springs Global US encompasses a comprehensive bath program telling the Waterworks story of creating the perfect bath. The debut collection will include a collection of towels, bathrobes, shower curtains, and bath accessories.  

"Waterworks will bring high quality design and style to consumers who crave a sophisticated, luxurious bath experience. We are pleased to partner with Springs Global to evolve the Waterworks brand and find extensive distribution channels to reach new consumers,” said Peter Sallick, CEO of Waterworks and founder of Design Investors, whose portfolio of brands includes Waterworks, Rose Tarlow Melrose House and Twill Textiles.

The addition of Waterworks to Springs Global's portfolio of flagship and licensed brands reaffirms Springs Global's leadership in the home category. Springs Global's brands include Wamsutta®, Springmaid® and Court of Versailles, and it recently formed a partnership with fashion design brand Diane von Furstenburg for the home.

"The promise of the Waterworks brand is a perfect complement to Springs Global's brand portfolio,” said Edward Cardimona, Springs Global's Chief Global Creative Officer.  "Its unique brand personality and aesthetic is a perfect match for our design expertise. By celebrating its unparalleled sense of classic style and urban color, we're looking forward to presenting home bath collections that captures the emotions of the consumer, and her desire to create the ultimate bath experience in her home.”  

The initial collection will be available at retail in September 2010.

About Waterworks
Inspired by the rich history of the European bath, Waterworks has brought impeccable style and artisanal quality craftsmanship to the American bathroom since 1978. Co-founded by Barbara and Robert Sallick, the brand's evolution is based firmly upon a foundation and commitment to design excellence. Each Waterworks product has a story to tell and is created through a unique collaboration involving designers, craftsmen, artisans and manufacturers. Highly regarded as a premier design resource, its exclusive designs now encompass bath and kitchen faucets, surfaces, bathtubs, washstands, accessories, home furnishings and more. Waterworks has presence in key markets across North America through showrooms, wholesale, commercial, and direct-to-consumer channels. www.waterworks.com

About Springs Global
Springs Global US, Inc., is the world's leader in innovative branding, design, marketing, and development of decorative home furnishings, supplying major retailers worldwide with a diverse portfolio of some of the most legendary and recognized home brands in the world. A subsidiary of Springs Global Participações S.A., the world's largest manufacturer and marketer of textile home furnishings, Springs Global's brands include Wamsutta® and Springmaid®, and the company has licensing agreements with companies and brands including Diane Von Furstenberg, Cindy Crawford, Court of Versailles®, and Walt Disney World® Resort. Springs Branded Business Unit offers global decorative home furnishings solutions for its brands and retail partners. www.springs.com.

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