Crate & Barrel includes a gay couple in its direct mail promotional efforts focused on the newly married.
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Abercrombie & Fitch lines ‘em up before the store even opens.
The ultimate client/agency relationship results in a TV commercial of a lifetime.
You have to go through a lot of bad ideas to get to a good one. Our process shows how.
Put yourself in my hungry shoes and please, please give a new product name a decent amount of thought before releasing it into the wild.
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